Daniel Sutherland

Daniel Sutherland is a photographer and marketing professional based in the Chicago area.

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Professional Summary
I am a dynamic and results-driven marketing leader with over 10 years of experience creating and executing transformative marketing strategies across insurance, financial services, and real estate sectors. Expert in leveraging marketing technology, data-driven insights, and cross-functional collaboration to drive impactful campaigns that elevate brand awareness, customer engagement, and revenue growth. Proven track record in leading high-performing teams, managing multi-channel initiatives, and delivering measurable results.
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Core Competencies
• Strategic Marketing Planning & Execution
• Digital & Social Media Marketing
• Cross-Channel Campaign Management
• Marketing Technology & Automation
• Budget & Resource Management
• Data-Driven Decision Making
• Stakeholder Engagement & Leadership
• Brand Positioning & Growth
• Compliance & Regulatory Adherence
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Professional ExperienceMarsh – Vice President, Senior Marketing Specialist
Chicago, IL | Dec 2020 – Present
• Spearheaded 50+ digital-first marketing campaigns targeting key industry sectors to drive awareness of Marsh’s insurance products and services, increasing client engagement and lead generation.
• Collaborated with senior leadership to develop and execute annual marketing budgets aligned with long-term organizational goals, resulting in improved ROI on marketing investments.
• Played a key role in enhancing the company’s marketing technology stack, improving integration between marketing and sales teams to streamline lead nurturing and conversion.
• Managed cross-functional campaigns spanning digital, social media, and event marketing channels, ensuring alignment with business objectives and strategic goals.
• Established and communicated clear quality standards, ensuring campaigns adhered to contractual, regulatory, and compliance requirements.Willis Towers Watson – Senior Associate, Midwest Marketing
Chicago, IL | Jul 2018 – Dec 2020
• Developed and launched marketing strategies across the Midwest region, driving a 10-15% sales growth through innovative and measurable programs.
• Fostered collaboration across business lines to design targeted marketing solutions that engaged internal stakeholders and external clients.
• Managed a client portfolio with over $200K in marketing budgets, including entertainment and sponsorship initiatives, consistently meeting and exceeding performance goals.
• Led the development of governance standards and change management processes across marketing initiatives, ensuring seamless project execution.LoanDepot – Marketing Specialist
Walpole, MA | Mar 2017 – May 2018
• Increased social media engagement by 22% through the development and execution of targeted content strategies across multiple platforms.
• Designed and managed PPC advertising campaigns on Facebook, optimizing for customer acquisition and engagement.
• Created and distributed HTML email newsletters to over 5,000 B2B contacts, driving engagement and lead generation.
• Developed a high-impact direct mail campaign featuring personalized video playing cards, achieving a 40% conversion rate from high-value customers.Franklin Loan Center – Marketing Coordinator
Palm Desert, CA | Jun 2014 – Mar 2017
• Managed a team of four marketing professionals, driving the execution of advertising, CRM training, and customer collateral projects.
• Led the redesign of online engagement platforms, contributing to a 10% sales improvement by enhancing the user experience.
• Spearheaded the evaluation and implementation of a new CRM system, improving customer relationship management and marketing efficiency.
• Redesigned customer satisfaction surveys to gather actionable insights and improve customer service interactions.United States Marine Corps – Communications Specialist
Camp Pendleton, CA | 2012 – 2014
• Managed and maintained over $500M in military telecommunications equipment, ensuring critical communication support for military operations.
• Achieved Secret Security Clearance, demonstrating trustworthiness and adherence to rigorous standards.
• Led a team of five in maintaining equipment readiness, ensuring continuous operational success and personnel safety.
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Education
University of Massachusetts Dartmouth
Bachelor of Science in Business Marketing | GPA: 3.43 | Dean’s List, Cum Laude | 2011